This project resonated on a personal note. The goal of the sign was to expose the hypocrisy of city projects that cater to business and not the will of citizens.
The entire tram process steamrolled right by due process and input from the neighborhoods it most directly effected. This protest was staged to remind the people in charge that in a democracy there are consequences for ignoring people's rights. Promises of privacy that came from the developers have proven to be nothing more than lip service, orchestrated to blow past concerns of the tram's impact on its surroundings.